HI THERE!
I’M EMILY GUYER
Welcome to My Website
MY RELEVANTÂ EXPERIENCE
I’ve had the opportunity to hold a variety of roles for different clients throughout the years. Some businesses I worked with started decades ago, while others were brand new, and I appreciate the opportunities I had to help their businesses grow. Take a look below to learn more about my background and experience.
COPYWRITER - THINK TANK PR & MARKETING
-
Informs and engages the target audience of B2B and B2C companies through content marketing.
-
Writes copy for blog posts, landing pages, media alerts, media pitches, and press releases.
-
Proofreads and edits copy for booklets, brochures, flyers, newsletters, and rack cards.
-
Applies SEO best practices to maximize the copy’s reach.
-
Conducts high-quality research to frame the direction of the copy.
-
Distributes PR materials to TV, radio, newspaper, and magazine media outlets, coordinates interviews, and tracks PR coverage.
-
Collaborates with other professionals on large- and small-scale marketing projects.
-
Programs used include Basecamp, Semrush, Zoom, Microsoft Office, WordPress, Shopify, and Squarespace.
DIGITAL COMMUNICATIONS ASSISTANT - LINDENWOOD UNIVERSITY
-
Assisted the marketing and communications team in creating, scheduling, and posting social media content on Agorapulse to the university's social media profiles.
-
Promoted upcoming events, observations, and holidays, and used branded hashtags.
-
Went on photo shoots to take pictures of students on campus and of the campus itself for new content.
-
Oversaw posts for the student-led publication The Linden Gold, and had images and captions adjusted as needed.
-
Collaborated with other departments to assist in communicating with students, faculty, and alumni.
-
Served on the Social Media Advisory Committee to offer insight and ideas to other departments.
-
Programs used include Microsoft Teams, Agorapulse, Linktree, and social media accounts Facebook, Instagram, LinkedIn, and Twitter.
ONLINE MARKETING INTERN - BLAYZER DIGITAL MARKETING GROUP
-
​Used SEO copywriting skills to write copy for blog posts, landing pages, and meta descriptions.
-
Collaborated with the marketing team to write client case studies.
-
Researched competitor websites and social media accounts, and used Semrush to see how their websites were performing for competitor analysis reports.
-
Found data from Google Ads, Google Analytics, and Google Search Console to compile monthly client reports, which analyzed their cost-per-click (CPC), click-through-rate (CTR), number of clicks and impressions, and other performance metrics.
-
Attended Blayzer Digital’s inaugural Midwest Ecommerce Summit on September 24, October 1, and October 8, 2020 to learn the latest in B2B and B2C ecommerce strategies.
-
Attended the virtual SMX Next conference, which ran from June 23 to June 24, to learn about SEO and SEM strategies from industry experts.
-
Programs used include Microsoft Office, Google Drive, WordPress, Ubersuggest, Semrush, Google Ads, Google Analytics, and Google Search Console.
DIGITAL MARKETING INTERN -Â ASPECT SOFTWARE
-
Collaborated with marketers, graphic designers, and web developers to update the websites and social media accounts of their client, a manufacturing company.
-
Wrote copy for the redesign of the client's website about the company's history. Periodically reviewed the work done by web developers and offered suggestions.
-
Researched current marketing trends and how the client compared with competitors on social media.
-
Selected images and wrote copy for new social media posts, and put them into the scheduling calendar.
-
Uploaded all their TV show episodes to YouTube and created the video descriptions. Integrated these videos with the client's website dedicated to their TV show episodes.
-
Programs used include DivvyHQ for scheduling social media posts, Meltwater for replying to comments on social media, Google Analytics for collecting data, WordPress for the client’s website, MailChimp for email newsletters, Photoshop for editing images, Microsoft Office, Microsoft Teams, and social media accounts Facebook, Instagram, Twitter, and YouTube.
-
Also assisted Aspect Software in creating a RFP (request for proposal) to redesign an app for a company in the food and beverage industry.
MYÂ EDUCATION
2022
LINDENWOOD UNIVERSITY
I graduated with an MS in Digital Marketing in May 2022. In this program, I learned the latest in digital media, communications, and analytics, and how to apply this to your company.
2020
ALPHA CHI
NATIONAL COLLEGE HONOR SOCIETY
Invitation only society for the top 10% of graduate students. I attended workshops with fellow members to learn how we could help our communities.
2017
SOUTHEAST MISSOURI STATE UNIVERSITY
​I graduated with a BS in Business Administration: Integrated Marketing Communications in May 2017. In addition to my coursework, I worked with local businesses for class projects.
2016
ALPHA KAPPA PSIÂ
BUSINESS FRATERNITY
As secretary, I took attendance records and kept accurate and complete minutes of all meetings on Microsoft Word. This leadership position utilized skills in typing and effective listening.
MY SKILLS
What I Do
DIGITALÂ MARKETING
Which includes the following:
SEO COPYWRITING
Blog posts, landing pages, and the platforms Semrush, Ubersuggest, WordPress, Shopify, and Squarespace
RESEARCH
Market research and competitive analysis
SEARCH MARKETING
Google Ads, Google Analytics, Google Search Console, Ubersuggest, and webpage SEO information
PUBLIC RELATIONS
Press releases, media alerts, media pitches, media outreach, interview coordination, media list development, and coverage tracking
SOCIAL MEDIA MARKETING
Agorapulse, DivvyHQ, Meltwater Engage, Linktree, Facebook, Instagram, LinkedIn, Twitter, and YouTube
EMAIL MARKETING
MailChimp
PRESENTATION
Microsoft Office:Â Word, Excel, and PowerPoint
Google Drive:Â Google Docs, Google Sheets, and Google Slides
COMMUNICATION
Oral and written communication, and proofreading and editing materials
ORGANIZATION
Problem-solving, time management, multitasking, and making schedules and meeting deadlines
TEAMWORK
Ability to work collaboratively in a team environment and independently
"Don't wait until you reach your goal to be proud of yourself. Be proud of every step you take."